How To Effectively Use Video To Market Your Property
Video marketing is very quickly becoming a core integral part of any brand or businesses’ marketing strategy. An impressive 51% of marketers worldwide rate it as the type of content with the best return on investment, and this number is only expected to grow in the coming years. As many as 59% of people will favor viewing content over video rather than through text or still photos. When marketing real estate in particular, choosing to incorporate video is more important than ever to keep a competitive edge in the property sector. Showing potential clients the property in real time will give them a more thorough look and feel, and give off a greater sense of credibility and high level of customer service. This will ultimately generate generate more qualified leads, have a higher level of customer retention, and give you a much higher rate of conversions for a buy to let property.
Video Content For Buy To Let Properties
Marketing properties for buy to let landlords can be an intensive process if not done correctly. The priority becomes finding suitable and reliable tenants that will stay in the property for as long as possible, as well as minimizing the amount of time that a property is vacant in order to avoid any costs that the landlord would need to pay. After all, the goal of a buy to let property is to make a profit and return on investment, and aggressively marketing the property is key in doing so. And it’s been found that filming video of the property can acquire an impressive 400% increase in inquiries from potential clients. Many buy to let landlords prefer to have minimal involvement in the letting process, whether that be because they are international, retired, or have a large property portfolio, and so having a property that is let out as quickly as possible is crucial. And having well made and professional videos uploaded and accessible for potential viewers is the best way to do this.
Use Video To Sell A Story
One of the very best advantages of using video for marketing a property is that you can create your own story to the potential buyers. Rather than resorting to a standard sales pitch, you can set the scene for a viewer to see the house as a proper home. You can have friends volunteer to be in the videos to showcase the house being used as a real life home, which really helps set the scene. Show children playing in the backyard, a family meal at dinner time in the kitchen, or even adults entertaining in the dining room. Ensure the video is well made and professional, and use music to add to the scene and set the tone.
Showcase The Key Feature Points
When creating a marketing video for a buy to let property, focus on the stand out features of the home. Rather than film a walk around tour of the house, use the resources available to create excitement and intrigue. It’s been proven that the most effective videos that translate into the highest return on investments are only 2 minutes long. Use the video to make these visuals stand out and take center focus; show the beautiful fireplace, the large marble en-suite, or the impressive bay windows. Keeping the video short and giving glimpses into the very best the property has to offer will keep the intrigue high.
It’s well known that the real estate market is well known for being fiercely competitive. And in order to stay competitive when marketing in this sector, creating high quality videos will most definitely bring better results and a higher return on investment for buy to let properties.
For BASCO members that can assist with video marketing, visit our members page.
